Düsseldorf became the stage for a new chapter in smart technology as HUAWEI unveiled its latest generation of devices under the motto “Unfold the Moment.” At mc Group, we helped transform cutting-edge innovation into experiences that linger in memory – moments where design, performance, and storytelling converge. The excitement in the room when the PaperMatte Display of the MatePad 11.5 Continue Reading
At GITEX Global 2025 in Dubai, the world’s leading technology and AI event, mc Group reinforced its position as a forward-thinking communications network connecting innovation with impact. Bringing together over 200,000 participants and global thought leaders, the event served as an ideal platform to engage with technology pioneers, explore new communication trends in AI and sustainability, and exchange insights on how Continue Reading
Egypt Sets Sail for Luxury: mc Group Elevates the Nation’s Tourism Vision at the Monaco Yacht Show At the world’s most prestigious superyacht event, the Monaco Yacht Show 2025, mc Group partnered with the Egyptian Tourism Authority to position Egypt as a rising destination for luxury travel and nautical experiences. Through a comprehensive international PR and marketing strategy, mc Group amplified Continue Reading
mc Group Sparks Global Conversations at Sharjah’s International Government Communication Forum Government communication is more than policy statements—it is about creating dialogue, fostering trust, and addressing the most urgent challenges of our time. Platforms that bring leaders together to exchange ideas and strategies are essential in shaping solutions for societies worldwide. The International Government Communication Forum (IGCF), held in Sharjah, Continue Reading
When Berlin played host to the first-ever GITEX EUROPE, it wasn’t just the start of a new tech fair—it marked something far bigger: a reawakening of Berlin’s ambition to lead in the digital age. And right at the center of it all was mc Group, shaping the story, amplifying the message, and making sure the world was watching. Dubbed the Continue Reading
Shanghai, 28 May 2025 — Mc Group played a pivotal role in driving Egypt’s breakthrough in the fast-growing Chinese travel market, enhancing visibility and engagement at ITB China 2025. The event, one of the most important platforms for the global travel industry, underscored Egypt’s growing prominence in China’s tourism sector — a dynamic effort that mc Group proudly supported as part Continue Reading
As the EMITT 2025 trade fair in Istanbul buzzed with energy, one country stood out among the world’s top travel destinations: Egypt. With a stunning showcase blending cultural heritage, modern luxury, and visionary tourism development, Egypt captivated visitors, drawing them into a world of ancient wonders and exciting new travel opportunities. But beyond the vibrant visuals and immersive experiences, it Continue Reading
Photography is more than just capturing moments—it is a universal language that evokes emotions, tells compelling stories, and sparks meaningful conversations. In today’s digital era, visual storytelling is essential in capturing attention and engaging audiences worldwide. Embracing this powerful art form, mc Group leverages the impact of imagery to build cultural bridges and connect brands with authentic narratives. As Continue Reading
The World Governments Summit 2025 (WGS) gathered delegations from 140 governments, 30 heads of state, and over 6,000 participants, including the world’s top tech and business leaders. As a premier global platform for governance and innovation, the summit in Dubai brought together key voices to tackle economic resilience, digital transformation, AI in governance, and public-private collaboration. With over 200 sessions Continue Reading
At mc Group, we’re proud to continue our successful collaboration with HUAWEI, supporting the brand through strategic communication, public relations, and media outreach. Together, we’re helping HUAWEI Technologies shape its narrative and strengthen its presence in the German market. Our work ensures HUAWEI’s innovations in consumer electronics are effectively positioned for impact. By crafting targeted messaging, we bring attention to Continue Reading
mc Group played a key role in organizing and managing the annual event of the European Fund for Regional Development (EFRE) for the State of Thuringia. The event brought together stakeholders from various sectors to reflect on the achievements of the EFRE program and to discuss the future direction of funding for the region. mc Group was responsible for handling Continue Reading
As a global communications agency, mc Group had the privilege of playing a pivotal role in organizing the press coverage of the world’s largest gathering of scientists and futurists in Dubai, a flagship initiative of the Dubai Future Foundation (DFF). This premier event brought together scientists from over 100 countries at the Dubai Future Forum to discuss the challenges ahead Continue Reading
The World Travel Market (WTM) London, one of the world’s most renowned travel fairs, serves as a global gateway for tourism. mc Group successfully positioned Egypt as a leading destination at this prestigious event, collaborating with the Egyptian Tourism Authority to showcase the country’s rich heritage and ambitious vision to a global audience. Our team worked closely with the Egyptian Continue Reading
MC Group successfully completed a strategic PR campaign for the Egyptian Tourism Authority (ETA) during the Arabian Travel Market (ATM) 2024. Our team facilitated high-profile media exposure, securing interviews for key figures such as Egypt’s Vice Minister of Tourism, Dr. Ghada Shalaby, and the CEO of the ETA, Mr. Amr El Kady. The interviews were featured in prominent outlets including Continue Reading
The campaign executed by mc Group for the Ras Al-Khair Special Economic Zone (SEZ) was a comprehensive effort aimed at bolstering the zone’s global visibility and positioning it as a premier investment destination, especially in the maritime and offshore sectors. To achieve this, mc Group employed a multi-faceted communication strategy combining public relations, digital media, and strategic advertising. By targeting Continue Reading
mc Group is proud to announce the successful completion of a comprehensive communication campaign for the European Union Climate Dialogues (EUCDs) project, targeting the critical issue of water scarcity in the MENA region. The project was managed by our Core Management Team in Berlin and our network agencies in Cairo and Rabat. During the campaign, mc Group’s team worked closely with the Continue Reading
The campaign executed by mc Group for the Ras Al-Khair Special Economic Zone (SEZ) was a comprehensive effort aimed at bolstering the zone’s global visibility and positioning it as a premier investment destination, especially in the maritime and offshore sectors. To achieve this, mc Group employed a multi-faceted communication strategy combining public relations, digital media, and strategic advertising. By targeting Continue Reading
mc Group successfully developed a strategic campaign for Egypt at ITB Berlin 2024, securing exclusive interviews for the Egyptian Minister of Tourism and Antiquities with seven prominent media outlets across television, radio, print, and online platforms. Leveraging its expertise as Germany’s leading global PR agency, mc Group positioned Egypt as a top destination for sustainable tourism at one of the Continue Reading
With just one click, a purchase, and fast delivery, Temu—one of the world’s largest online retailers—is rapidly expanding in Germany. Known for its competitive prices and vast product range, the e-commerce giant has quickly established a strong foothold in the market. Thanks to mc Group’s strategic communication efforts, Temu has successfully enhanced its media presence and strengthened its brand image Continue Reading
The World Economic Forum (WEF) in Davos is an annual gathering that brings together global leaders from politics, business, and civil society to discuss pressing international issues. It serves as a platform for shaping global, regional, and industry agendas. At the 2024 forum, mc Group provided strategic PR support to the UAE delegation, boosting their presence through high-profile media engagement and public Continue Reading
Mc Group partnered with the World Health Organization (WHO) to launch an impactful campaign titled “Don’t Cancel Our Future. Help Us #CancelBigTobacco.” This initiative urges youth to demand stronger regulations on tobacco marketing, raising awareness of the industry’s targeting of young audiences and the devastating impact of smoking on their health and future. At the heart of the campaign was a symbolic Continue Reading
Eurostat, the statistical office of the European Union, plays a crucial role in providing high-quality statistical information to the institutions of the EU, promoting informed decision-making and policy development. Within this framework, the European Statistical System (ESS) encompasses a network of national statistical institutes and Eurostat, working collaboratively to ensure the availability of reliable and comparable statistics across Europe. In Continue Reading
We are proud to announce the successful completion of a comprehensive video production campaign for AOK Rheinland-Pfalz/Saarland, one of Germany’s leading health insurance providers. MC Group was tasked with conceptualizing, producing, and delivering a series of videos aimed at promoting health and wellness to AOK’s 1.2 million insured members. From start to finish, we ensured that each video adhered to Continue Reading
The global consulting firm Slalom, with Headquarters in Seattle, and offices in the UK, US, Japan, Canada and Australia, has announced at the beginning of May the opening of its first EU office in Munich. For this occasion, mc Group has been granted the responsibility to prepare and launch a marketing and press campaign. This modern company is currently recognized Continue Reading
DG ECHO #ClimateConnect campaign goes live After the Civil Protection and #SaferTogether campaigns happening during the past two years, mc Group is collaborating again with the Directorate-General for European Civil Protection and Humanitarian Aid Operations (DG ECHO), this time joining the more and more intense fight against climate change. The #ClimateConnect campaign is now live for a period of two months. Continue Reading
“Katar Entdecken”: the website to discover Qatar goes live With every day getting closer to the FIFA World Cup Qatar 2022™, Qatar is under the global spotlight. mc Group launched the website “Katar Entdecken”, which acts as an information hub for people that want to learn more about the country of Qatar and the many opportunities it offers. The website Continue Reading
2021 was the year of rail. As part of the European Year of Rail, a special EU train criss-crossed the continent from 2 September to 7 October 2021, stopping in over 100 cities in 26 countries: The Connecting Europe Express! In order to spread the awareness and impact of the campaign on social media, mc Group screened and partnered with influencers from different Continue Reading
EU Code Week is a vibrant celebration of creativity and problem-solving through technology, which gained global attention with its grassroots movement promoting coding across all age groups. Building on the success of 2019, when over 4.2 million participants engaged in more than 72,000 activities across Europe, mc Group has embarked on an exciting new project: developing Code Week Community’s podcast Continue Reading