Egypt Sets Sail for Luxury: mc Group Elevates the Nation’s Tourism Vision at the Monaco Yacht Show
 

At the world’s most prestigious superyacht event, the Monaco Yacht Show 2025, mc Group partnered with the Egyptian Tourism Authority to position Egypt as a rising destination for luxury travel and nautical experiences. 

Through a comprehensive international PR and marketing strategy, mc Group amplified Egypt’s story on the global stage – promoting the country’s vision for sustainable maritime development and world-class marina investments as gateways to the world’s leading yachting circuits.

From the Red Sea’s vibrant coastal experiences to the timeless beauty of the Nile, the campaign captured the essence of Egypt’s diversity while showcasing its growing role in the yachting landscape. 

Driving Global Visibility Through Strategic Communication 

Behind the scenes, mc Group’s international media relations and marketing expertise ensured consistent, high-impact visibility throughout the event. The team coordinated international press outreach, facilitated interviews with leading outlets, and managed on-site communications to deliver cohesive storytelling and measurable global reach. 

The event underscored mc Group’s proven ability to transform strategic objectives into worldwide recognition, connecting destinations with global audiences and strengthening Egypt’s position within the luxury tourism and yachting sectors.