Integrated Agency

mc Group was founded in 1993 with the aim of providing integrated communications from a single source through its global agency network. As an international, 360° integrated full-service communications agency, mc Group ranks first among European communications agencies, first in the Middle East (MENA/GCC), sixth among PR agencies in Asia/Pacific and eleventh worldwide. mc Group is the market leader in nation branding, including tourism and investment promotion.

As the only German communications agency, mc Group has a global agency network and is represented on all five continents and all world economic centers with its more than 80 branches and is the only agency in the world to be represented in all 27 EU member states, the EU accession countries and in all world economic centres. This global orientation makes us particularly attractive for national as well as international campaigns.


mc Group combines all communication disciplines with individual specialist units under one roof – from national and international PR (public relations) and media relations, creation and advertising, digital/social media, event management as well as corporate communications, broadcast (TV, Radio) and sport and entertainment and media planning. The integrated account management each works in a coordinated manner under the direction of an account director in collaboration with the service units to ensure a coherent, effective strategy and effective implementation. For the client, this means no multiple briefings, no need for excessive agency coordination, better value for money and, above all, more effective, coordinated integrated communications.