mc Group Sparks Global Conversations at Sharjah’s International Government 

Communication Forum Government communication is more than policy statements—it is about creating dialogue, fostering trust, and addressing the most urgent challenges of our time. Platforms that bring leaders together to exchange ideas and strategies are essential in shaping solutions for societies worldwide. 

The International Government Communication Forum (IGCF), held in Sharjah, brought together government authorities, policymakers, and distinguished speakers to discuss pressing global issues ranging from refugee solutions and crisis communication strategies to the impact of emerging technologies. While the forum primarily served as a platform for local and regional government representatives, international voices  enriched the conversation.

mc Group: Bringing Local Dialogue to International Audiences

As a trusted global communications partner, mc Group played a key role in extending the reach of IGCF beyond Sharjah. By organizing a tailored press trip for select European media representatives, the agency ensured that the forum’s discussions resonated with audiences far beyond the region. Journalists engaged with sessions firsthand, gaining insights into policy debates and contributing to raising awareness of IGCF on the international stage. 

Through initiatives like this, mc Group reaffirms its ability to connect local platforms with global narratives. By highlighting Sharjah’s role in hosting impactful conversations, the agency continues to demonstrate the power of strategic communication in bridging regions, cultures, and ideas.