Shanghai, 28 May 2025 — Mc Group played a pivotal role in driving Egypt’s breakthrough in the fast-growing Chinese travel market, enhancing visibility and engagement at ITB China 2025. The event, one of the most important platforms for the global travel industry, underscored Egypt’s growing prominence in China’s tourism sector — a dynamic effort that mc Group proudly supported as part of its long-standing partnership with the Egyptian Tourism Authority.

Led by Ahmed Youssef, CEO of the Egyptian Tourism Authority, Egypt’s delegation outlined the country’s ambitious tourism development strategy, presented strong growth figures, and highlighted new milestones for 2025. A key focus was the upcoming opening of the Grand Egyptian Museum — the world’s largest ancient archaeological museum — expected to further boost Egypt’s appeal to international travelers.

Mc Group worked closely with Egyptian officials, key partners, and media representatives to secure strong media visibility and deliver targeted communication throughout the event. Egypt’s expanding ties with the Chinese market — including increased flight connections, targeted marketing campaigns, and improved visitor accessibility — were strategically amplified through press activities and B2B networking opportunities facilitated by mc Group.

Alongside its legendary historical sites, Egypt introduced an increasingly diverse tourism offering at ITB China 2025, spanning luxury, eco-tourism, wellness, and the MICE sector. These themes were effectively integrated into mc Group’s communication efforts, reinforcing Egypt’s position as a versatile, world-class destination for Chinese travelers.

By delivering tailored PR, marketing, and partnership solutions, mc Group continues to drive Egypt’s tourism ambitions — strengthening the country’s profile as a leading destination for international travelers.