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Mc Jordan (TRACCS) is the largest independent public relations network in the Middle East and North Africa, with a team of more than 200 professionals working across 14 countries, from offices in Jeddah, Riyadh, Dubai, Kuwait, Doha, Muscat, Manama, Cairo, Beirut, Amman, Damascus, and Marrakech, and affiliate offices in Istanbul, Tunis, and Algiers.

Founded in 1998 (Jeddah, Saudi Arabia) with the goal of building an indigenous Arab public relations industry, today the firm employs the largest pool of Arabic-speaking PR professionals within the global industry, with 85% of its employees being native Arabic speakers. A multiple award-winning practice, mc Jordan offers a full range of sophisticated services to government, corporate and multinational clients. The firm was named the ‘Best Consultancy to Work For’ in Continental Europe, Middle East and Africa by the prestigious Holmes Report in 2015 and continues to climb the ranks of the Holmes Report’s annual list of the Top 250 Public Relations Firms in the world.

Facts & Figures

Managing Director: Rula Masad
Members of staff: 374

Key areas of expertise

Corporate Social Responsibility, Crisis Management, Internal Communications, Media Engagement, Strategic Advisory, Training und Digital

Key references

  • Dubai Mercantile Exchange
  • Microsoft Arabia
  • Nissan
  • Mercedes-Benz
  • HSBC
  • Panasonic
  • Johnson & Johnson
  • Unilever
  • GAFI
  • Sheraton Hotels & Resorts
  • Jumeirah

Contact mc Jordan (TRACCS)


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