
mc Group Recognized for Excellence in Customer Service and Innovation
We’re proud to share that mc Group has been awarded first place for “Customer Service” in the PR Agencies sector as part of the German B2B Award 2024, conducted by DtGV – Deutsche Gesellschaft für Verbraucherstudien. The survey evaluated 15 agencies based on customer satisfaction, service quality, and value for money.
Additionally, mc Group was recognized as the “Most International PR & Advertising Agency 2024” at the MarTech Innovation in Business Awards, reaffirming our global reach and strategic vision in the digital communication landscape.
These acknowledgments reflect the continued trust of our partners and the commitment of our team to deliver excellence—across borders and channels.
MC Foundation
Harald Zulauf, CEO and founder of the international communications network mc Group, established the MC Foundation on December 15, 2012, in Berlin. Shortly thereafter, it received official recognition. The initial endowment amounted to one million euros. The foundation pursues exclusively public interest objectives.
It supports educational initiatives in communication and marketing, promotes environmental and climate protection projects, fosters international exchange, and is committed to development cooperation with emerging and developing countries. Additional focal points include public health and sports.
The foundation’s purpose is primarily realized through the following activities:
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Education: Awarding scholarships to talented students, for example as part of the Deutschlandstipendium at the Freie Universität Berlin. Programs encouraging study abroad are promoted to strengthen international dialogue and cultural exchange. After graduation, scholarship recipients have the opportunity to complete internships at one of the 82 mc network agencies worldwide to gain international professional experience.
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Environmental and Climate Protection: Supporting global projects and collaborations with organizations such as the Federal Ministry for the Environment, the European Commission, the United Nations, and NGOs, as well as through national and international awareness and prevention campaigns.
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International Understanding: Conducting seminars, studies, and information campaigns both domestically and abroad.
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Development Cooperation: Promoting projects in partnership with recognized agencies such as the Federal Ministry for Economic Cooperation, the United Nations, and the European Union.
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Health: Implementing information and prevention campaigns to promote public health.
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Sports: Providing financial support to sports clubs and initiatives encouraging physical activity, complemented by educational campaigns.
Structure
Legal form and committees
The parent company of the mc Group is “Media Consulta International Holding AG”. It is a public limited company under German law. According to its articles of association, the purpose of the company is “international communications work for business, media, politics and sport” as well as all related business. The share capital amounts to about two million euros.
The mc Group is represented by a board of directors consisting of one or more persons. It is currently occupied by Harald Zulauf. The company’s supervisory board must have at least three members.
Divisions and locations
Under the umbrella of Media Consulta International Holding, there are eight business areas, so-called units. These are specialised agencies for advertising (“mc Advertising”), digital communication (“mc Digital”), event marketing (“mc Event”), corporate publishing (“mc Corporate Publishing”), film production (“mc TV & Filmproduktion”) and sports marketing (“mc Sport & Entertainment”). In addition to the subsidiaries operating under the mc Group brand, there are three largely independently operating companies, Maximum Media GmbH, Global Translate GmbH, and Global Travel GmbH.
Since 2012, the international business has been bundled in continental hubs. There are currently seven of these in Brussels, Dubai, Johannesburg, Moscow, New York City, São Paulo, and Singapore. Worldwide, more than 80 agencies belong to the mc Group network.