Legal form and committees
The parent company of the mc Group is “Media Consulta International Holding AG”. It is a public limited company under German law. According to its articles of association, the purpose of the company is “international communications work for business, media, politics and sport” as well as all related business. The share capital amounts to about two million euros.
The mc Group is represented by a board of directors consisting of one or more persons. It is currently occupied by Harald Zulauf. The company’s supervisory board must have at least three members.
Divisions and locations
Under the umbrella of Media Consulta International Holding, there are six business areas, so-called units. These are specialised agencies for advertising (“mc Advertising”), digital communication (“mc Digital”), event marketing (“mc Event”), corporate publishing (“mc Corporate Publishing”), film production (“mc TV & Filmproduktion”) and sports marketing (“mc Sport & Entertainment”). In addition to the subsidiaries operating under the mc Group brand, there are three largely independently operating companies, Maximum Media GmbH, Global Translate GmbH, and Global Travel GmbH.
Since 2012, the international business has been bundled in continental hubs. There are currently seven of these in Brussels, Dubai, Johannesburg, Moscow, New York City, São Paulo, and Singapore. Worldwide, more than 80 agencies belong to the mc Group network.