Generali – Integrated PR and publicity campaign

Client

GENERALI Investments

Objectives

  • Brand launch and publicizing of the brands AMB Generali Asset Managers and Generali Investments
  • Integrated campaign for the launch and brand building including strategic planning, conception, consultation, design, classic advertising, PR, events, media, TV as well as brand launch and publicizing of the brands AMB Generali Asset Managers and Generali Investments
  • Production of a presentation video with 2D and 3D animated elements

Tasks

  • Market analysis, positioning recommendations, holistic strategic brand management
  • Design of a corporate design, including a corresponding manual
  • Creation of brochures
  • Design of posters, sales materials, ads and TV spots
  • Organization of press conferences and fair appearances
  • Media relations, especially placement of interviews as well as organization of media cooperation and editorial visits
  • Conception and production of TV spots in all German TV channels
  • Consulting, Pre-production & Post- Production

Target group

Insurance broker and company staff

Results

  • Successful launch of both brands
  • Mostly positive press coverage in financial media
  • mc TV developed and produced a presentation with animated 2D and 3D graphics, synchronized the presentation with voice over recordings and provided a TV and web compatible version.

Units Involved