India Tourism – Incredible India!

Client

India Tourism

Objectives

  • Identify Tour Operators/ Travel Agencies to promote and market India as a tourism destination
  • Organization of seminars about India Tourism in Germany, Austria and Poland
  • Media and press visibility
  • Organization of Interviews

Tasks

  • To develop and implement a communications strategy tailored to target groups and objectives
  • To focus on image building among travel trade and consumers by further building on the brand “Incredible India”
  • To increase awareness of India’s varied products and regions and India as a round the year tourism destination
  • To especially promote India’s MICE tourism as an emerging field
  • To strengthen India’s perception as a safe destination in the media

Target groups

  • Tourist organizations
  • Tourists
  • Hotel enterprises
  • Trade visitors
  • Business travelers

Results

  • Tour operator seminars in Frankfurt, Hamburg, Munich, Vienna and Warsaw.
  • Press trip of Austrian journalists to experience the Hindu festival Kumbh Mela
  • Representing India Tourism at the ITB Berlin 2019, which included:
  • Press conference with participation of about 70 media representatives
  • India Evening with around 120 tour operators
  • Interview placement for the Secretary of Tourism
  • Execution of activities for the public such as the show highlight of an “Indian wedding” and Bridal show to witness the authenticity of India
  • Influencer cooperation with Pilot Patrick during ITB (631k followers)