Integrated full-service campaigns are a central part of mc’s day-to-day work, both nationally and in over 80 network countries. They range from B2C- and B2B-campaigns, to reputation and issues management, to institutional and crisis communication. Our consultants develop both integrated and stand-alone (e.g. exclusively PR or digital) communications strategies, coordinate the implementation of these and apply quality management and evaluation criteria to each step. mc places great importance on its network of well-established contacts in regional and national media – covering print, online, TV and radio. These contacts allow mc to support its PR campaigns with far-reaching media cooperation agreements.
Control centre for integrated campaigns
mc’s past and current client base includes businesses, federal and state governments, associations, clubs, NGOs and media. For the majority of these clients, mc’s PR unit works in close cooperation with its other specialised units. In this way, the PR unit has become a coordination point for integrated campaigns and has expanded its expertise to include services such as event management, TV- and film production, advertising, digital services, media planning and corporate publishing. The close coordination between various in-house services not only enables mc to offer 360-degree communications measures without compromising on quality, it also means mc is able to offer its clients highly efficient budgets.
Areas of expertise:
Management of integrated national campaigns
Regional adaptation where necessary
Product- and brand-communication
Digital and social media analyses
Focus group and concept testing
Media monitoring and evaluation
Press and media relations