World of ideasCampaigns

Advertising and Media Activities for Hainan Airlines

Client

Hainan Airlines

Duration

since 2016

Campaign

  • Raising market awareness in Germany, Israel, Italy, Czech Republic, France, Belgium

Target Groups

  • Tourist and business travelers

Implementation

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  • Integrated, cross-media planning and buying including OOH, Print and Digital channels
  • Awareness driving of Business Class service and flight routes in 5 key EU markets
  • Seasonal, economy ticket price promotion across key flights in 5 EU markets
  • Pan-European and local media for reach and relevancy
  • Creation of an economy class and business class campaign with claims connected to Hainan experience
  • Adaption to all above mentioned markets
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