World of ideasCampaigns

European Year for Development 2015

Client

European Commission, Directorate-General for Communication

Duration

since 2014

Campaign

  • To inform European Union citizens about the EU's role as a global key player in development cooperation
  • To foster among EU citizens and stakeholders a direct involvement and active interest in development cooperation
  • To raise awareness of the benefits the EU’s development cooperation brings not only to its beneficiaries but also to EU citizens

Target Groups

  • Broad public

Implementation

placeholdermc Public Relations

  • On-going media relations at EU level – and at local level (28 EU-countries), including media partnerships, press-events and blogger relations
  • On-going media relations at EU level – and at local level (28 EU-countries), including media partnerships, press-events and blogger relations
  • Storytelling: Development & adaptation of  “stories of the week”
  • Developing and adapting of a consistent web and social media strategy in response to the campaign and on-going evaluation including creation of a full and detailed recommendation for online dissemination of all the communication tools mc will develop (infographics, banners, etc.)
  • Social media community management including co-curators management, post branding and monitoring

placeholdermc Advertising

  • Development of a creative strategy and concept, Development of a key campaign visual (designs based on the visual identity provided by client) and ensuring consistent visual identity across all campaign materials, development and adaptation of campaign toolkits & materials, development of web elements and corporate identity (e.g. email signature)

placeholdermc Event

  • One-day stakeholder meeting in Brussels including the stakeholder-speed-dating/briefing led by mc consultants
  • One-day kick-off event in Brussels:  coordination and organisation of the event including client consultancy, coordination and management of external suppliers; live-tweeting and invitation management of 400 participants
  • Opening ceremony in Riga, 9 January 2015: coordination and organisation of the event including client consultancy, coordination and management of external suppliers; live-tweeting and Twitter-wall management, VIP management, exhibition management, onsite media relations
  • Gender Equality Conference in Riga, 2 March 2015: coordination and organisation of the event including client consultancy, coordination and management of external suppliers; live-tweeting and Twitter-wall management, VIP management, exhibition management, onsite media relations

Result

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