World of ideasCampaigns

Integrated campaign “The EU and the Philippines: We Inspire Each Other“

Client

Delegation of the European Union to the Philippines

Duration

since 2014

Campaign

  • To achieve an enhanced image and visibility of the EU as a business and political partner of the Philippines through media and public diplomacy efforts

Target Groups

  • Opinion formers and leaders
  • Policymakers at all levels of government 
  • Youth and General Public
  • Those interested in the achievements of the bilateral/regional relationship
  • Major business leaders
  • Media, including social media
  • Relevant CSOs and NGOs

Implementation

placeholdermc Public Relations

  • Development of a high-profile, results-oriented public diplomacy and business outreach strategy
  • A cutting-edge digital campaign and complementary offline promotion
  • Production and placement of campaign collateral across new and traditional media
  • Media partnerships with leading broadcast outlets for in-depth messaging on TV programming with reach, impact and target group penetration
  • Monitoring and evaluation
  • Pre- and Post campaign survey and evaluation

placeholdermc TV & Film Production

  • Production of three campaign videos

placeholdermc Advertising

  • Creative idea and strategy development

placeholdermc Event

  • Implementation of side events including media relations and branding

Results

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