With just one click, a purchase, and fast delivery, Temu—one of the world’s largest online retailers—is rapidly expanding in Germany. Known for its competitive prices and vast product range, the e-commerce giant has quickly established a strong foothold in the market. Thanks to mc Group’s strategic communication efforts, Temu has successfully enhanced its media presence and strengthened its brand image in Germany.

The mc Group has implemented a series of targeted measures to strengthen Temu’s profile in Germany. With a mix of media relations, crisis communication, influencer partnerships, and stakeholder engagement, the agency ensures that Temu’s innovative business strategy not only attracts attention but also builds consumer trust. The messaging was precisely tailored in 17 languages to reach key target audiences, positioning Temu as a customer-oriented, innovative, and reliable brand.

Our strategy was built around three core objectives: raising awareness of Temu’s offerings, fostering consumer trust and loyalty, and positioning the company as an industry leader. Through targeted media outreach, expert stakeholder engagement, and strategic event planning, we amplified Temu’s narrative across national newspapers, lifestyle platforms, and IT and e-commerce publications.

Media presence is a crucial success factor. The results speak for themselves. Over the past four weeks alone, Temu has been omnipresent. Through strategic PR campaigns and carefully planned media partnerships, Temu’s stories have appeared in leading business and industry media, as well as lifestyle and technology publications. The campaign included 14 core PR statements, generating 118 positive media placements and significantly strengthening Temu’s reputation in the competitive European market.