Global communication strategy to the German market for Turkish Airlines
- Increase brand awareness
- Promote Turkish Airlines as a global, prestigious and high quality brand
- Secure loyalty and recommendation
Adaptation of the global communication strategy to the German market for different target groups
- local media and press work
- integration and adaptation of global PR communication ideas
- Development of local communication ideas
- Celebrity and Influencer activation and cooperation
- Reporting and monitoring
![](https://www.mcgroup.com/wp-content/uploads/2020/02/Turkish-Airlines-scaled.jpg)
Results
- Multiple influencer and blogger cooperations
- Press trips to different Turkish Airlines destinations, presenting the extensive flight network of Turkish Airlines
- media cooperations around Turkish Airlines sponsored events, such as CHIO Aachen and TA Open