Promotion and Marketing of Oman in Russian Federation

Client

Sultanate of Oman Tourism Board

Objectives

  • Tourism marketing, promotional and public relations activities
  • Assist the travel trade to develop existing and new products for Oman
  • Support the sales process targeting the leisure travel market
  • Encourage tourism to the Sultanate of Oman
  • Increase consumer awareness and demand by implementing strategies and approaches adapted to local market specificities
  • Increase travel to Oman by all transport means
  • Increase tour operator programs focused on Oman as a destination of choice
  • Increase media coverage and social media activity

Tasks

  • Ongoing media relations, press events and interviews
  • Special media partnerships
  • Social media activities
  • Local events/fairs
  • Digital communication
  • FAM and celebrity press trips
  • Production of publications
  • Newsletters

Target groups

  • Tour operators with programs focused on Gulf region that do not feature Oman
  • New niche operators
  • Tour operators currently featuring Oman, to encourage their dedicated sales activity
  • Retail travel agents
  • MICE/MIT operators, convention and corporate decision-makers
  • Consumers via sales, promotional and PR opportunities
  • Travel trade and consumer media

Results

  • Sultanate of Oman Tourism Board sponsored the opening ceremony of the 26th Moscow International Travel & Tourism Exhibition
  • Speech held by H.E Director General Mr. Salem Adi Al Mamari
  • Creation and launch of the Russian version of the Oman Board of Tourism website
  • Interview with RT Arabic given by H.E Director General Mr. Salem Adi Al Mamari, 350 million viewers

Units Involved