Pan-European Integrated Campaign

Client

Hainan Airlines

Maximum Media was involved in the Pan-European Campaign for Hainan Airlines, in order to:

– Raise awareness of Hainan Airlines as an airline choice for flights to China

– Deliver reach and frequency to generate awareness and recall among the target groups

Main Markets of the campaign were: Belgium, Ireland, UK, Czech Republic, England, France, Germany, Israel, Italy and Serbia

Results

  • Total online impressions: 77.146.183
  • Total online visits to website: 294.610
  • Total No of Print Ads: 118
  • Total No of OOH Units: 3.603

Units Involved