Client

Jazan City for Primary and Downstream Industries (JCPDI)

Objectives

Position JCPDI as a leading Special Economic Zone (SEZ) on the Red Sea, highlighting its strategic role as a logistics hub and investment destination in the Middle East.

Tasks

  • Development and execution of a comprehensive communication strategy.

  • Creation of PR campaigns to announce the SEZ launch, milestones, and new investments.

  • Development of a creative identity and corporate design for JCPDI.

  • Launch of a dedicated website with multilingual content (English, Arabic, Chinese).

  • Implementation of SEO, social media content strategies, and paid media campaigns.

  • Production of audiovisual materials to support international promotion.

Target groups

  • Potential investors and global business leaders.

  • Companies in logistics, light manufacturing, and processing industries.

  • Economic stakeholders and international media.

Units Involved