International digital advertising campaign


Sri Lanka Ministry of Tourism

Main objective of the campaign was to inform target audience about the tourism offers of Sri Lanka and raise awareness about Sri Lanka within Germany.

Maximum Media was involved in the promotion, monitoring and implementation of the media strategy.


  • More than 3.000.000 people reached in Germany
  • 27.000.000 impressions on Social media
  • 50.000 Monthly unique users of the website

Units Involved