Incredible India!

Client

India Tourism Frankfurt

International PR campaign for Incredible India in three main target markets: Germany, Austria and Poland.

The campaign involved:

  • press and media relations
  • Tourism Management, including B2B seminars for tour operators in the target countries
  • Organization of FAM and press trips to India
  • Coordination of tourism fairs, e.g. ITB Berlin including the organization of interview placements, press conferences & events
  • Social Media Management

Results

  • Increasing Facebook and Twitter Engagement
  • Great exposure of the India stand at ITB
  • Increasing the overall media exposure
  • India is received as a preferred and safe destination for leisure-, business-, honeymoon-, adventure-, history- und culture tourists in the markets of Germany, Poland and Austria

Units Involved