Incredible India!


India Tourism Frankfurt

Project Description

  • Identify Tour Operators/ Travel Agencies to promote and market India as a tourism destination
  • Organization of seminars about India Tourism in Germany, Austria and Poland
  • Media and press visibility
  • Organization of Interviews

Campaign Goals

  • Develop and implement a communications strategy tailored to target groups and objectives
  • Focus on image building among travel trade and consumers by further building on the brand “Incredible India”
  • Increase awareness of India’s varied products and regions and India as a tourism destination
  • Especially promote India’s MICE tourism as an emerging field
  • Strengthen India’s perception as a safe destination in the media

Target Groups      

  • Tourist organizations
  • Tourists
  • Hotel enterprises
  • Trade visitors
  • Business travelers

Communication Measures & Channels

Strategic Planning

  • Implementation and development of a PR campaign for increasing the brand awareness
  • Development of strategic communication approach incl. media mapping and distribution list development
  • Framework contract on the implementation of a communication campaign

Online communication

  • Social media management
  • Media liaison with influencers and bloggers
  • Database creation, extension and management

Media Relations and public relations

  • Media liaison with key travel trade, consumer, lifestyle and mainline media
  • Proactively pitching stories to key media outlets
  • Preparing and disseminating press releases, including special releases pre- and post- events
  • Arranging for media interviews and coverage
  • Planning and execution of press trips


  • Organization of regular tour operator seminars in different cities throughout 3 countries: Germany, Austria and Poland
  • Organizing press conferences including invitation and registration management, preparation of press kits in local languages, moderating the conference and follow up and regarding publication of the news

Units Involved