European Games – Minsk 2019
The 2nd European Games MINSK 2019 were held in Minsk, Belarus from 21 to 30 June 2019. More than 3,500 athletes from 50 countries competed in 200 medal events in 15 sports and for the 2020 Tokyo Olympics berths.
mc was responsible for the Pan-European PR communications campaign adapted to 10 European target markets: Germany, Austria, Switzerland, Netherlands, Belgium, France, Spain, Italy and Poland.
The objective was among others, to raise awareness for the 2nd European Games in Minsk and to improve the overall image of Belarus as a tourist destination
In order to promote the European Games in Minsk and bring awareness among the target, mc TV has produced a promotional video in different languages, according to the target countries (Germany, Austria, Switzerland, Italy, Spain, Poland, Belgium, Netherlands, France and the United Kingdom)