Bonava
To position Bonava as a leading real estate brand in Germany, increase nationwide brand awareness, and drive high-quality leads through integrated media strategies across digital, print, and OOH platforms.
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Developed a comprehensive media and advertising strategy (2017–2020).
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Executed national campaigns across OOH, social media, and online platforms (Google, Facebook, YouTube, Immoscout24, Immowelt, etc.).
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Coordinated a strategic brand campaign with real estate-specific regional targeting.
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Managed campaign rollout across Berlin, Hamburg, Cologne, Düsseldorf, Leipzig, Mannheim, Stuttgart, and more.
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Designed and implemented in-stream video campaigns and programmatic targeting.
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Oversaw media buying, audience segmentation, and frequency capping.
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Monitored performance and adjusted media plans accordingly to ensure ROI.
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Collaborated across internal and external teams for streamlined project management.
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Families and dual-income households aged 20–60
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Prospective home buyers in urban and suburban areas
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Regionally targeted audiences around active Bonava real estate developments
