Client

Bonava

Objectives

To position Bonava as a leading real estate brand in Germany, increase nationwide brand awareness, and drive high-quality leads through integrated media strategies across digital, print, and OOH platforms.

Tasks

  • Developed a comprehensive media and advertising strategy (2017–2020).

  • Executed national campaigns across OOH, social media, and online platforms (Google, Facebook, YouTube, Immoscout24, Immowelt, etc.).

  • Coordinated a strategic brand campaign with real estate-specific regional targeting.

  • Managed campaign rollout across Berlin, Hamburg, Cologne, Düsseldorf, Leipzig, Mannheim, Stuttgart, and more.

  • Designed and implemented in-stream video campaigns and programmatic targeting.

  • Oversaw media buying, audience segmentation, and frequency capping.

  • Monitored performance and adjusted media plans accordingly to ensure ROI.

  • Collaborated across internal and external teams for streamlined project management.

Target groups

  • Families and dual-income households aged 20–60

  • Prospective home buyers in urban and suburban areas

  • Regionally targeted audiences around active Bonava real estate developments

Units Involved