Media strategy and tactical media planning
- Media strategy and tactical media planning to promote Bonava to the target group as the first choice for buying real estate.
- Conception of a strategic brand campaign
- Key account management with project management and deputy project management to coordinate all project participants.
- Positioning Bonava as a relevant, high-performance provider in the field of real estate sales
- Stimulation of considerations and generation of leads for the active projects throughout Germany
- Consultation, planning and coordination of the conceptual and creative development of the information and communication measures
- Key account management with project management and deputy project management for the coordination of all project participants
- Development of a media strategy and monitoring of all media activities
- Media planning with special focus on online campaigns
- Continuous increase of awareness of Bonava within our target group as the first choice for buying property
- Management and media buying of appropriate media channels
- Implement audience targeting that ensures audiences are reached based on their demographics, focusing on each audience’s interests.
- Ensure targeted reach and controlled frequency to use budget as efficiently as possible.
- In-stream video content promotion based on narrow interest along with implantation of Google Display campaigns.
- Promote Bonava’s active projects across the country and drive consideration.
- Monitor all media activity
- Online campaign Spring: total 30.845.729 impression and 295.608 clicks to Bonava websites (Immoscout24, Immowelt, Programmatic, LinkedIn, Facebook, Instagram, YouTube)
- Online campaign Autumn: total 42.620.378 impression and 203.839 clicks to Bonava websites (Immoscout24, Immowelt, Programmatic, LinkedIn, Facebook, Instagram, YouTube)
- The campaign resulted in 187.883.633 delivered impressions and 963.711 clicks among all channels (Immoscout24, Immowelt, Programmatic, Google Ads, Facebook, Instagram, YouTube)
