BZgA – “Älter werden in Balance”
With the aim of health promotion and prevention for older people, mc worked together with the Federal Centre for Health Education (BZgA). In particular, during the campaign, mc was responsible for:
- Supervision of the program in public relations;
- Marketing promotion of the sub-programs (eg. Lübeck model for in-patient care, over 50-sport together with the German Football Association);
- Development and realization of word-image brands as well as of advertising motifs (for the sub-programs of “getting older in balance”);
- Content and editorial development and maintenance of the website for the prevention program;
- Supporting the BZgA at events and trade fair appearances.