Europe wide integrated campaign

Air Malta

Consorzio Prosciutto di San Daniele & Consorzio Tutela Grana Padano

Objectives

  • Creating a strong and coherent brand image
  • Improvement of the seat load factor and the turnover
  • Raising awareness in media
  • Specific address of different market segments (customer, Travel Trade, MICE)
  • Opening up new target groups

Tasks

  • Development, conception and implemen­tation of an integrated Europe-wide communication campaign
  • Development of an effective corporate design and a strong brand performance
  • Particular one-time media campaigns with PR-support for special occasions and events (publishing of new routes, Valentine’s Day etc.)
  • Adaptation of the campaign to all core markets
  • Translation into all relevant languages
  • Conception, design, programming and sending of regular e-newsletters
  • PR consulting in Germany, Austria, Swit­zerland, Belgium and the Netherlands

Target group

Travellers

Units Involved