Europe wide integrated campaign

Hainan Airlines

Objectives

  • Raise awareness of Hainan Airlines among target groups across Europe

  • Develop and implement cross-media campaigns (Print, Radio, Online, OOH)

  • Drive customer engagement and increase ticket sales on new and existing routes

  • Support brand positioning in key European destinations

Tasks

  • Strategic Planning & Consulting

  • Cross-Media Campaign Development

  • Localization and Copywriting (8 Languages)

  • OOH, Digital, Print & Radio Advertising

  • E-Commerce Integration & Digital Performance Tracking

  • Creative Direction & Artworking

Target group

  • Economy Travelers.

  • Business Class Passengers.

Units Involved