Chancellery of the German Government / Press and Information Office

Client

Chancellery of the German Government / Press and Information Office

Project Description

  • Conception and development of communication strategies in order to raise awareness of the initiatives of the German Federal Government
  • mc Group developed and implemented communication campaigns since 1998 for all chancellors (Kohl Helmut, Schröder Gerhard, Merkel Angela)
  • Planning and realisation of a citizens’ festivals on the 60th anniversary of the ratification of the Basic Law, on the European Festival, on the Open Day and on the Citizens´ Festival

Campaign Goals

  • Framework contract on the conception and development of communication strategies, planning and development of design concepts, implementation of these strategies, conceptions and consultation services in relation to communication
  • Framework contract on the conception, development and implementation of public relations measures and events

Target Groups

  • General Public
  • Young People
  • General and specialized media
  • National parliamentarians

Communication Measures

Strategic planning

  • Implementation and development of a PR campaign for increasing the brand awareness
  • Consulting, planning and coordination of the conceptual development of communication measures
  • Development of strategic communication approach incl. media mapping and distribution list development
  • Target group mapping of stakeholders, key experts and policymakers at European, national and local level

Advertising / Creation

  • Design and production of a flyer to promote the Events (Distribution in hotels, gastronomy, bakeries, public institutions, BVG service points, Karstadt branches etc.)
  • Design and production of VIP invitations
  • Developing creative approach and final artwork for Print and OOH
  • Conception, design and production of specific advertising for large OOH surfaces
  • Conception, design and production of A1 posters for Promotion of the event and distribution (including ministries, bakeries, public institutions, department stores)

TV

  • Production of a film that provided information about the historical events in Berlin in an emotional manner and indicates what the fall of the Berlin Wall means to the Germans
  • Production of a film that provided information about the historical events in Berlin in an emotional manner and indicates what the fall of the Berlin Wall means to the Germans

Events

  • Conception, organisation and implementation of the festival mile (content and technical support of the 80 exhibitors, coordination of the catering concept)
  • Conception, organisation and realisation of the stage programme (stage and artist management in the run-up and on site, branding of the stages, coordination of the two stages)
  • Logistical organisation and implementation of the programme in the Royal Academy of Arts
  • VIP support including invitation management

Public Relations

  • Editing of texts (media guides, flyers, invitation cards)
  • Agreement on media cooperation
  • Support of the artists in the run-up to the event and at the event
  • Preparation of moderation briefings and implementation of Briefing discussions
  • Establishment of a press office and support for the media and Arranging interviews with artists on site

Units Involved