WGS

Client

World Governments Summit (WGS)

Objectives

Position WGS as a must-cover global forum by driving worldwide awareness, expanding media reach across priority markets, and securing high-profile content placements.

Tasks

  • Organization of an international press trip for Tier 1 journalists.

  • Writing, translating, and distributing three press releases (before, during, after the event).

  • Production and global distribution of a Video News Release (VNR).

  • On-site PR support for attending journalists, including interview coordination.

  • Comprehensive media monitoring and reporting.

Target groups

  • Tier 1 international media.

  • Priority 1: Europe

  • Priority 2: Asia/Pacific

  • Priority 3: CIS

  • Priority 4: MENA

  • Priority 5: North America

  • Priority 6: Latin America

  • Priority 7: Africa

Results

  • 3,384 publications worldwide with a total reach of 8.3 billion.

  • Three press releases generated over 3,200 individual articles across global outlets.

  • International press trip coverage: 95 publications with a reach of 271 million.

  • Two VNRs distributed to 900+ TV channels, broadcast 1,469 times, reaching over 10 million viewers and generating 120 million contacts.

  • Top TV channels included Euronews, Deutsche Welle, ORF, SRF, 3Sat, and Polsat.

  • Total media value of VNR distribution: €1.2M; total advertising value: €3.8M.

Units Involved