When Berlin played host to the first-ever GITEX EUROPE, it wasn’t just the start of a new tech fair—it marked something far bigger: a reawakening of Berlin’s ambition to lead in the digital age. And right at the center of it all was mc Group, shaping the story, amplifying the message, and making sure the world was watching.

Dubbed the “new CeBIT,” GITEX EUROPE drew over 67 national delegations, thousands of startups, and some of the brightest minds in AI, quantum computing, and deep tech. But this wasn’t just about gadgets and code. It was a bold political signal: Europe is ready to chart its own digital destiny—and it’s doing it with style, smarts, and substance.

Enter mc Group: The Engine Behind the Spotlight

Long before the doors opened and the spotlights turned on, mc Group was already in motion—crafting messages, coordinating media, and shaping narratives across continents. With its unmatched global PR network and years of experience turning high-stakes events into cultural milestones, mc Group took on the challenge with characteristic drive.

One of the defining moments came when AI pioneer Geoffrey Hinton—yes, the “Godfather of AI”—took the stage in Berlin. His keynote delivered a potent mix of hope and urgency: celebrating the promise of AI in medicine and climate science, while warning of the existential risks posed by unchecked innovation. It was a moment that captivated both the audience and the global media—and one that symbolized the seriousness of Europe’s tech vision.

From Silicon Valley to Seoul, from São Paulo to Stockholm, mc Group delivered tailored communications that made GITEX EUROPE not just visible, but unmissable. Press releases went out in 38 languages, and top-tier journalists flew in for curated press trips. Interviews, panels, and behind-the-scenes access were orchestrated with precision.

The result? A staggering 3,525 publications across 101 countries covered the event. Stories ran in Forbes, CNN, Daily Mail, Handelsblatt, and La Repubblica—to name just a few. For a debut tech fair, that’s not just good PR—that’s a movement.

A Campaign That Made an Impact

mc Group wasn’t just communicating success. It was building a narrative—one of European tech leadership, where ethics, innovation, and global ambition go hand in hand.

It was a mission—one that demanded creativity, speed, and a deep belief in Europe’s potential. With every story placed, and every delegation briefed, mc Group was doing what it does best: making ideas real, visible, and global.

GITEX EUROPE is now on the global map—and mc Group helped put it there.