The campaign aims to achieve widespread awareness and understanding of RCMI as a lucrative investment destination. Specific goals include leveraging 360° communications, agenda setting through storytelling, forging strategic partnerships with popular brands, organizing visibility events, and implementing a timeline for efficient project management.
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Development and execution of a comprehensive communication strategy.
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Creation of PR campaigns to announce the SEZ launch, milestones, and new investments.
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Development of a creative identity and corporate design for JCPDI.
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Launch of a dedicated website with multilingual content (English, Arabic, Chinese).
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Implementation of SEO, social media content strategies, and paid media campaigns.
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Production of audiovisual materials to support international promotion.
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Potential investors and businesses interested in the mining industry.
