mc China (Asia Waypoint), is a consulting agency with China expertise, based in Beijing, providing services across China. The agency is specialized in communications consulting with a clear China focus, and conducts tailor-made research for MNC, SME and investors in China. It also supports Chinese companies that are expanding abroad. The team believes in connections and therefore helps the clients to obtain positive and dynamic relations with customers and relevant players in the industry to achieve maximal brand value and success. mc China offers a full cycle of expertise in PR, Digital, Social Media, In-depth market reports and M&A intelligence. mc China has specialized expertise in the tourism, eCommerce, healthcare, finance and automobile industries in China, but also serve other sectors.

Facts & figures

Managing Director: Henrik Bork
Members of staff: 10
Annual turnover: EUR 4 million

Key areas of Expertise

PR, Event, Visual Design, Advertising, TV Show Production, Exhibition services, Commercial matching, E-mail Direct Marketing, Delegation Handling, Business Consulting, Integrated Digital Media Campaigns and Social Media.

Key references

Croatian National Tourist Board
Delegation of the European Union
Discover Cappadocia
Ethiopian Airlines
Hunan TV
India Tourism
Izmir Chamber of Commerce
Shanxi TV
Slovenian Tourist Board
Sri Lankan Airlines
Sri Lanka Tourism
Turkey Tourism