Client

Delegation of the European Union to Senegal

Objectives

  • Enhance the EU’s image by communicating more effectively on the partnership between the European Union and Senegal
  • Introduce a new approach to public diplomacy and visibility activities of the European Union in Senegal.
  • Review the existing overall communication and visibility strategy on the partnership between the European Union and Senegal and propose improvements
  • Translate this strategy into key messages and coherent, high-impact communication campaigns

Tasks

  • Providing support for effective communication on the partnership between the EU and Senegal, activities and their impact with a focus on areas of illegal migration

Target Groups

  • The Senegalese Public
  • Young people and teenagers

Results

  • Consistent, high-impact campaigns reach the public, especially young people
  • Enhanced visibility of the partnership between the European Union and Senegal

Units Involved