ESA – press office and public relations

Client

Delegation of the European Union to Senegal

Objectives

  • To effectively communicate the partnership between the EU and Senegal, focusing on its impact, particularly in areas related to illegal migration.

Tasks

  • Developed and implemented an integrated communication strategy
  • Enhanced awareness and reputation building among target groups
  • Designed and created visuals and posters for Out-of-Home (OOH) and social media
  • Scouted locations for OOH advertising and managed media placements
  • Conducted media monitoring and social media tracking
  • Managed social media content publication
  • Developed press kits and communication materials

Target Groups

  • The Senegalese public
  • Young people and teenagers

Units Involved