WORLD CUP 2026 IN 60 SECONDS
Thirty years ago, mc group entered the field of sports marketing, covering some of the world’s most iconic events-from Formula 1 and the Olympic Games to Davis Cup tournaments and ATP Tours, and of course, the FIFA World Cup from the first kick to the final whistle. Over the decades, we have witnessed football’s greatest goals, unforgettable matches, rising stars, legendary captains, surprise winners, and underdogs who captured the world’s attention.
Now, the World Cup returns in 2026. Starting this week, we will bring you twice-weekly updates featuring the latest news, standout performances, key storylines, and exclusive behind-the-scenes insights from football’s biggest stage.
Stay tuned for everything that makes the World Cup 2026 the world’s game.
mc Group by the numbers
mc Group manages campaigns in the areas of economy, business, media and sports – from the European Commissions over Brands and Tourism Boards of the most exciting travel destinations of the world.
Over 80 network agencies belong to mc Groups global network – this includes offices in all 28 EU member states.
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