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Deutscher Fußballbotschafter

Medienarbeit zur Verleihung des Deutschen Fußball-Botschafters

Kunde

Projektbeschreibung

Erhöhung der Medienaufmerksamkeit
Sicherung der Medienpräsenz der Verleihungszeremonie
Anstieg der Spenden

Maßnahmen

Aufstellung der Tagesordnung und Bereitstellung von Interviews
Medienkooperation
Pressearbeit
Erstellung von Medieninfos
Koordinierung der Pressereisen in die Länder der Nominierten
Planung von Interviews zwischen Vertretern der relevanten Medien und Mitgliedern des Deutschen Fussball-Botschafter e.V.
Akquisition von internationalen Medien

Zielgruppen

Allgemeine Öffentlichkeit
Betroffene Personen

Ergebnisse

erfolgreiche Platzierung des Projekts in den jeweiligen Zielländern
Bereichserzeugung
35 Stunden Bewegtbild (26 Stunden TV-Sendezeit, 9 Stunden Online-Video)
über 400 Online-und gedruckte Artikel

Involvierte Units

mc TV

mc Advertising

mc Public Relations

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