Founded in 2005 by David Zapata, the agency (Zapwater Communications) is an award-winning integrated communications agency specializing in lifestyle brands that continues to grow rapidly with offices in Chicago, Los Angeles and Miami. The team infuses every project with passion and dexterity and integrates multidisciplinary services — digital engagement, experiential tactics, influencer and media relations – in combinations that drive bottom-line results.

The agency´s reach can be hyper-local, regional or national – clients may need to connect with one, two or all three markets. Its global partnerships and experience with international clients differentiates them and adds a fresh perspective to all of the agency’s market outreach. The team was named one of the “5 Most Creative Agencies” in North America by The Holmes Report, describing them as “one of those agencies that genuinely punches above its weight with the caliber of its work” and being able to go “toe-to-toe with agencies many times its size.”

mc Group is also present in New York with its own subsidiary, mc USA Inc, to serve as Hub Americas and to coordinate (including quality management) all mc Group activities in America for clients in politics and business.

Facts & figures

Managing Director: David M. Zapata
Members of staff: 28
Annual turnover: EUR 3.3 million

Areas of expertise

Media Relations, Digital/Social, Influencer Relations, Partnership Development, Marketing Communications, Crisis Communications, Consumer Services & Products, Design & Real Estate, Fashion & Beauty, Hospitality, Travel & Tourism.

Key references

  • Abu Dhabi Tourism
  • Finnair
  • Grenada Tourism Authority
  • National Tourism Office of Serbia
  • The Board of Tourism of La Paz
  • Tourisme Montreal
  • Travel Manitoba
  • Vail Resorts
  • Visit Finland
  • Visit Maldives