mc Group is the number 1 agency in Germany and in Europe. The agency is fully integrated, globally operating and provides all communication disciplines in-house: Public Relations, Advertising, Media Planning, Corporate Publishing, Digital, Sports and Music Marketing, Event Management and TV Production.

As the only German-led global network, mc Group is present in more than 80 countries on all continents, including the 28 EU Member States and every economic center worldwide. The network agencies are coordinated by continental hubs: Brussels for Europe, Moscow for CIS, Beijing for China, São Paolo for Latin America, Nairobi for Africa, New York for North America, Singapore for South East Asia and Dubai for the GCC region.

Our clients and references come from business, politics, media and sports. In the business area, mc Group’s network portfolio includes big national and international brands (e.g. Generali, Gazprom, Lidl, Bayer). Furthermore, mc Group works for more than 40 governments in the fields of public diplomacy (e.g. EU-Year in China, German Year in Brazil, French Year in Russia); tourism (e.g. campaigns for China, Malta, Turkey, Egypt, and the EU); and investment promotion (e.g. Qatar Investment Forum in Berlin, Germany Trade and Invest). We also have vast experience in global sports and music promotion (e.g. Bundesliga clubs/Premier league clubs, communication for FIFA World Cups, Olympic Games, Rock in Rio and Formula 1). mc Group is recognized as the world market leader in Nation Branding, including Public Diplomacy, Investment Promotion and Tourism Marketing.

The global alignment and capable staff from 30 nations with country-specific know-how make mc Group very attractive for customers of international campaigns. mc Group is number one in the ranking of German PR agencies and number three of the German advertising agencies. In addition, mc Group is certified as “the most efficient agency” from “Handelsblatt” and as “DACH-Consultancy of the year” from the Holmes Group, New York. mc Group was certified as “National Champion” at the European Business Awards from UK Trade & Investment.

Facts & figures

Managing Director: Harald Zulauf
Members of staff: 341
Annual turnover: EUR 61.8 million

Areas of expertise

Integrated Communications, Advertising, Public Relations, Corporate Publishing, Event Management, Sport, Youth and Music Marketing, Multimedia, TV Production

Key references

  • Audi
  • European Commission
  • German Government
  • German Parliament (Deutscher Bundestag)
  • Hainan Airlines
  • Incredible India
  • Lidl
  • Olympic Committee
  • Tour de France
  • Turkish Airlines