mc Australia (Five Star PR) is a boutique public relations agency located in Sydney, home to the majority of Australian media. The agency was established in 2000 and has an impressive track record with clients across the travel and tourism sector including international airlines, tourist boards, tour operators and luxury resorts.The agency offers a full range of bespoke communications services, including public relations, event management, marketing communications, tourism representation and professional writing. Over the years, mc Australia has developed a thorough knowledge of how the media operates and has nurtured strong relationships with many of the key media across a broad range of subject matter, in television, radio and print mediums. Their team of writers and content creators either has post-graduate qualifications in writing or over twenty years of writing experience, which reflects the unrivalled quality in staff and content.No matter the budget, the agency can tailor a quality service for a client, whether it is representation of a destination, a public relations and marketing communications plan, social media and branding, content creation or crisis communications.

Facts & figures

Managing Director:Nicole Lenoir-Jourdan
Members of staff:7
Annual turnover:EUR 0.7 million

Key areas of Expertise

Publicity, Launches and Events, Brand Experience, Social Media, Content Generation, Tourism Representation, Strategic Marketing and Branding Plans.s.

Key references

Air Canada
Belaroma Coffee
France Montagnes
Incredible India
Jordan Tourism
JPMorgan Chase
Macau Government Tourist Office
Maldives Tourism Office
Mauritius Tourism Promotion Authority
South African Tourism
The Scandinavian Tourist Board