How do you evolve an integrated campaign for the Year of Germany in Brazil? What does it take to develop a website? Which steps are necessary to create a TV spot for MTV and what does the daily routine of an accountant look like?

2019 starts the mc´s own academy in the twelfth edition. With a focus on the international exchange of knowledge and the acquisition of industry-specific know how, the mc Academy guarantees exciting and varied seminars. Consisting of five modules and three seminar areas, it covers all areas of integrated communication, ranging from PR and advertising to event marketing or online media.

No matter if they deal with PR, digital, TV, sports marketing, corporate publishing, event communication, media planning or advertising, our mc Insights give our employees an overview of the tasks and the workflow in our units. We also offer free seminars on various topics, including social media, international negotiations or the handling of specific software.

Furthermore, external experts are cordially invited to hold lectures, workshops or special trainings at media consulta to pass on new knowledge and to provide an overview of current trends in communication.

mc Academy – Seminar- and Program Booklet 2019