Development and implementation of PR and communication measures including sports sponsorship

Client

Gazprom

Objectives

  • To improve the public image of GAZPROM in Europe
  • To inform multipliers (media, politicians and NGOs) and the broad public about GAZPROM
  • To achieve high contact numbers and a high contact quality
  • To increase the awareness of GAZPROM
  • To achieve a better acceptance among multipliers (especially media and politicians)
  • and the broader public
  • To maintain contacts with opinion leaders and media representatives

Tasks

  • Planning and implementation of background talks with the 12 most important
  • German media outlets (e.g. dpa, Reuters, Bloomberg, Financial Times)
  • Production of press releases and press portfolios
  • Active press work and advertorials in European newspapers
  • Documentation and evaluation of media coverage
  • TV cooperation with “Arena”, production regarding a TV spot for the halftime break

Units Involved