European Commission - Directorate for European Civil Protection and Humanitarian Aid Operations (DG ECHO)

The overall objective of the campaign is to raise awareness and understanding of the role of the European Commission in the field of humanitarian aid and civil protection. To reach the objective and promote the image of the EU, mc organized a roadshow in the target countries.

The Roadshow was accompanied by comprehensive social media content and print promotion, as well as an official ceremony (opening/closing ceremony) at each stop. Some of the most notable changes in comparison to the first edition were the two interactive motion chairs at the EU SAVES LIVES pavilion and the publication of all of the VR Videos shown during the roadshow on Youtube.

The EU SAVES LIVES ROADSHOW (1st edition) implementation:

  • Vilnius,Lithuania
  • Bucharest,Rumania
  • Berlin,Germany
  • Rome,Italy
  • Marseille,France
  • Madrid, Spain

The EU SAVES LIVES plus Roadshow (2nd Edition):

  • Austria, Vienna
  • Italy, Naples
  • Cyprus, Nicosia
  • Sweden, Stockholm
  • Denmark, Copenhagen
  • Germany, Essen
  • France, Lyon
  • Portugal, Portimão