Education in emergencies

Client

European Commission – DG Echo

For the European Office for Humanitarian Aid and Civil Protection (ECHO) of the European Commission, mc Group produced a cinema spot which shows how the EU provides access to education to children affected by humanitarian crises.

Campaign Goals, carried out by Maximum Media:

  • Raise awareness of the importance of the Education in Emergency situations
  • Reach and inform target audience about European Commission’s projects to help people in case of emergencies
  • Deliver the message to the highest number of people possible through multiple media channels: Cinema, Out of Home and Social Media

Results

  • No. of Cinema surfaces: 890
  • No. of OOH Units: 3.868
  • Online views: 24.340.491
  • Online clicks: 168.173