Campaign

Raise awareness for Atlantis, The Palm among different target groups in Germany

Client

Atlantis, the Palm

Campaign/Project description

mc was responsible for the PR campaign including:

  • press and media work/relations,
  • VIP press trips, including full presentation of the hotel, and access to the Aquaventure Waterpark and Lost Chambers Aquarium
  • Media cooperations with German media e.g. Neue Freizeit and HörZu
  • Cooperations with TV channels broadcasting lifestyle-oriented shows

Results

  • Cooperations with several Influencers and celebrities
  • Media cooperations with well known TV and Print media

Units Involved