PR campaign for Atlantis the Palm

Client

Atlantis, the Palm

Objective

Raise awareness for Atlantis, The Palm among different target groups in Germany

Tasks

mc was responsible for the PR campaign including:

  • press and media work/relations,
  • VIP press trips, including full presentation of the hotel, and access to the Aquaventure Waterpark and Lost Chambers Aquarium
  • Media cooperations with German media e.g. Neue Freizeit and HörZu
  • Cooperations with TV channels broadcasting lifestyle-oriented shows

Results

  • Cooperations with several Influencers and celebrities
  • Media cooperations with well known TV and Print media

Units Involved