World of ideasNews

Imagine you were a book!

MC promotes “KreativKader Düsseldorf” (“CreativeCadre Düsseldorf”) – Creative new blood shall let their mind wander

Advertisements can be funny, thrilling or just well made. That’s why MEDIA CONSULTA (MC) is promoting the first talent hotbed for copywriters and commercial producers in North Rhine-Westphalia, Germany.

Creativity is already crucial for the application process: this year’s applicants were asked to deliver a work sample on the topic “Imagine you were a book! Which genre would you be?” Within a year, the students of the KreativKader Düsseldorf learn how to create and market their ideas. On top of that, they work in agencies and other media enterprises to gain practical knowledge.

MEDIA CONSULTA (MC) offers an internship to the students of the KreativKader in order to experience professional routine and to gain insight in MC’s large-scale projects and campaigns. With this initiative, MC provides students with the opportunity of a quick and professional start into working life. So in addition to its internal MC Academy training seminars, MC promotes the creative new blood for the own company.

The MC Academy offers events and seminars whose contents are deduced from the daily work in the agency, so practice related theory of all fields of good PR work is being provided. Experienced journalists, communication professionals and leading MC staff as well as decision makers in business, politics and science are giving best practice presentations.