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Framework contract for organising events and high level delegation trips to third countries


European Commission, Directorate-General for Agriculture and Rural Development




  • Attracting attention to and increasing interest in EU agricultural and food products among traders and customers in China, South Korea and Vietnam
  • Developing and increasing trade cooperations between European enterprises and Chinese importers, retailers and supermarket chains
  • Increasing the interest in DG AGRI through greater media coverage of high quality European food products

Target Groups

  • Importers, retailers and supermarket chains
  • General public


placeholdermc Event

  • Support and coordination of organisation of trade visits by the European Commission and the EU delegation to China, South Korea and Vietnam
  • Stakeholder management
  • Organisation and implementation of several networking events, seminars and visiting producers
  • Organisation of logistics such as shuttle services, accommodation, organisation and booking of conference rooms, dinner locations etc
  • Organisation of business meetings
  • Recruiting of staff for the events (speakers, brand ambassadors, photographers and translators)
  • Design and production of a 180m² exhibition booths for  Korea Food Exposition 2011 in South Korea, in order to support marketing of 25 EU quality products
  • Design and production of a 180m² exhibition booths for FHC 2012 in Shanghai, China as well as FHV 2013 in Ho Chi Minh City, Vietnam

placeholdermc International

  • Intensive press- and media work
  • Organisation of a “European Week” –promotion campaign in European restaurants and to promote GI-Products

placeholdermc Corporate Publishing

  • Creation and production of bilingual documentaries and promotional materials
  • Creation and production of a brochure as well as additional information material and give-aways


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