MC designed EU-campaign for UN Climate Change Conference
MEDIA CONSULTA (MC) is responsible for the European Commission’s international campaign in the run-up to the UN Climate Change Conference 2009 in Copenhagen. For the Directorate-General Environment, MC draws attention to the climate summit by using advertising, event, online and PR measures.
The focus lies on a web forum that has been designed in cooperation with the city of Copenhagen. At the platform, www.fightclimatechange.eu, people who are interested in environmental developments can exchange views and appeal to their national governments to prioritise climate change. Furthermore, MC is responsible for organising, among other things, an exhibition in front of the Atomium in Brussels as well as cycling events in Stockholm, Budapest and Rome. Additional aspects of MC’s integrated communication campaign for the UN Climate Change Conference 2009 include the placement of various advertisements and the dissemination of informational leaflets regarding the EU’s goals of climate control.