Focusing on sustainable tourism: MC communicates EDEN
With the organisation and communication of the EU competition EDEN (European Destinations of Excellence), MEDIA CONSULTA (MC) supports the promotion of sustainable travel destinations in whole Europe.
The project is based on yearly held national competitions where upcoming tourism destinations are selected for each country. Key feature of all nominated locations is their commitment for social, cultural and environmental sustainability. The focus of the competition lies in emphasizing the diversity of European tourist destinations. On behalf of the European Commission, Directorate-General Enterprise and Industry, MC initiates media cooperations and develops brand strategies in order to establish the label EDEN in the tourism sector. Moreover, the agency for integrated communications is responsible for planning and realising the photo competition and the award ceremony as well as for the production of 22 short movies and information leaflets regarding the selected travel destinations. For further information please visit www.edenineurope.eu.