World of ideasNews

Top position among the best. media consulta at „agency images 2013“

Berlin January 28th 2013: More than 450 marketing executives have delivered their judgement: International communications agency media consulta (mc) is on the top in the field of efficiency. Furthermore, mc took third place in categories Integrated Communication and Strategic Brand Management. This is the result of the recent study "agency images of 2013," produced by "absatzwirtschaft" magazine in cooperation with the "Handelsblatt" newspaper and Innofact market research institute.

More marketing experts than ever participated in the agency images 2013 study. Thirty-two German agencies were classified in four categories: Creativity, Efficiency, Strategic Branding and Integrated Communications. With excellent results in three areas, mc, a full-service agency founded by CEO Harald Zulauf in 1993, reached the top spot in overall rankings.

"The very positive assessment of the decision makers who are specialists in communications do have a significant value for us," says Zulauf, who has established an international network of 70 agencies. "We are one of the few truly integrated working agencies, even worldwide. This distinguishes mc from other agencies. All disciplines have equal importance to us, from the online division to the event agency, creation, PR and corporate publishing."