Encouraging the Federal Republic’s citizens to deal with politics
Against the background of the lowest election turn-out since the Republic’s foundation, raising awareness of the right to vote as an instrument for political participation
Target Groups
Broad public
Implementation
mc Public Relations
Press work incl. press office and draft of press releases
Media relations including social media and online
Establishing media cooperations with TV channels (e. g. RTL, SevenOne Media, Sky), publishing houses and media associations
mc Advertising
Comprehensive advertising campaign (adverts, posters, postcards) with testimonials (4 celebrities and 4 “normal” citizens)
mc TV & Film Production
Video clips for the video competition „Du bist die Wahl“ (“Your are the election“) with four testimonials (e. g. boxer Firat Arslan, singer Linda Hesse, Paralympics champion Kirsten Bruhn and actor Raul Richter)
Organisation of the video competition on YouTube
mc Digital
Programming and designing a website for the campaign
Results
Media budget raised by 300 % due to cooperations initiated by mc
mc Public Relations
mc Advertising
mc TV & Film Production
mc Digital