World of ideasCampaigns

Incredible India

Client

India Tourism Frankfurt

Duration

Since February 2016

Campaign

  • Framework contract for concept, development, implementation of PR-measures and events

Target Groups

  • Specialized press: media and influencer
  • Travel agencies
  • Potential tourists in three markets

Implementation

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  • Press- and media work in three markets Germany, Austria and Poland
  • Organisation of presence at ITB and eight other international fairs including organisation of a press conference
  • Social media management i.a. Facebook and Twitter
  • Organisation of eight international road shows/ workshops with journalists, Indian companies in the area of tourisms and travel agencies
  • Concept and implementation of events to address target groups (e.g. travel agencies, blogger event, business breakfast)
  • Processing press enquiries and contact management for press trips
  • Crisis management

Results

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