World of ideasCampaigns

Goodyear Dunlop Tires

Client

Goodyear Dunlop Tires Operations S.A.

Duration

April 2013 - November 2013

Campaign

  • Introduction of the new product line KMAX and FUELMAX to the industry (fleet, producers & retail), press and Goodyear staff

Target Groups

  • Specialized press
  • Industry
  • Staff

Implementation

placeholdermc Event

  • Development and management of detailed event production schedule
  • Site inspection and location planning (airport, hotel, dinner location, track etc.)
  • Programming and maintenance of Goodyear event microsite
  • Coordination of guest invitation management in cooperation with Goodyear’s local business operations
  • Production of event briefing
  • Supplier selection, briefing, training, and management as applicable (hotel including participant management, various meeting rooms and catering, city guides for sightseeing tours, track rental including different fully equipped tents and generators for electrical power support, hostesses, shuttle services, event presentation, technicians etc.)
  • Design and development of exhibition concept & technical installation plan
  • Dramaturgy, technical setup, and stage direction
  • Onsite management, coordination of workflow and crew needs
  • Management of event evaluation/guest feedback
  • Steup and maintenance of media services room
  • Coordination of press/ event photographer and cameramen

placeholdermc Advertising

  • Design, layout, content, production guest invitation and guest welcome package
  • Design, copywriting and development of a press kit
  • Writing of press releases
  • Design, art work, copywriting and development of conference presentation
  • Design, art work, copywriting and development for all event brandings

Results

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